As a company, we are accustomed to the ever-changing work environment. Over the years, we have recognized that, like most things, language also evolves. In the world of work, especially remote work, the term “hybrid” has become prevalent in how companies present themselves to job seekers.
When considering “hybrid” in a remote context, there is no singular definition. Here are two arrangements from our clients that illustrate intentional hybrid work environments:
- Minimal Onsite Requirement: This arrangement requires remote employees to be onsite for no more than 20% of their total weekly working hours. For instance, a remote account manager might need to visit a client to take samples, have a meet-and-greet, drop off checks, or pick up samples. The company must ensure the role remains primarily remote, utilizing technology to support the employee. This includes using AI for virtual meeting notes, task managers to track projects, CRMs to centralize data, and automating processes for sales, marketing, and customer support.
- Dynamic Onsite Roles: This arrangement caters to roles that are onsite at multiple locations based on job nature, such as medical sales reps visiting various medical facilities daily. Although these visits must be in person, administrative tasks and reports can be done remotely. The physical office serves as a hub to collect samples, pick up flyers, and posters for clients.
In both scenarios, the nature of the job dictates how it is carried out, not the company. Unfortunately, some companies misrepresent their roles as hybrid or remote, leading to misunderstandings and dissatisfaction among employees. Companies may label a role as hybrid but require unnecessary onsite presence for tasks that can be done remotely, or advertise a non-hybrid role as hybrid with occasional allowances to work from home.
This misrepresentation often results from companies trying to appear trendy or attractive to job seekers. While remote work remains popular and attracts a specific demographic, job seekers have clear expectations and will align with companies that genuinely meet those expectations.
It’s crucial for companies to be transparent and honest about the nature of their roles to build trust and ensure a positive work experience.
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